Want a Greater ROI?

Digital Ad Spend is affordable and the Return on Investment expectation is greater. Conventional thinking was broadcast placement with a machine gun approach, fire it out everywhere, but we have found “target marketing” is the better aim. 

Utilizing Extended Data Out (EDO), we analyzed the viewer response for two virtually identical in-show integrations.

National Broadcasting, Ready, Blast Everywhere, versus, 

Digital Target Market, Ready, Aim, Fire Strategically.

The staggering results prove there’s no better place for brands than “target marketing” to specific digital and social platforms

✓ Same Client

✓ Same Product

✓ Same Spokesperson

✓ Same Time Period

Completely Different Results

Over a 3 day campaign, 58% of connectivity and response was not only trackable, but tangible for ⅓ of the shotgun approach. 

Smaller target, better results.