Terrestrial Radio is Dead…..NOT!

Radio marketing might have been around for almost 100 years, but that doesn’t mean its days are over. The airwaves using AM or FM frequencies, reaching listeners through radio receivers is more effective today than ever, why you ask?

 Who is listening, 83% of Americans over 12 listen to radio on a given week. Online radio is also big, with 62% of adults surveyed listening in the last week. -Pew Research Center

Morning Drive, Millions of Americans spend time going to and from work listening to the radio each day, when picking the kids up from school or  running errands. 

In the Background,  Both private and public businesses and individuals have radio through out there work day.  People hear the ads, and the longer it’s on, the more times they hear it, and the greater the impact.

Digital SS, Many stations also broadcast over the internet, (Sister Stations) allowing them to reach wider audiences on the go. Listeners also download podcasts that include advertising content.

Hit the Target, No marketer targets everyone with their product or message. This allows the team to create custom radio advertising to reach the target audience. They can also target the ads at different times of the day to reach different people.

Even Split, Radio listeners are made up of a nearly 50/50 split between men and women. Teens also tune in, with contemporary hit radio their most popular choice.

Not Technically Engaged, 7% of Americans do not use the internet. The non user is balanced across men and women, and different ethnic groups.

This data goes to show that whatever demographic marketers are trying to reach, there’s a radio station out there serving them.